EryonStudio, healthcare motion design studio
Our films, the method, the communication kit and the process, from idea to final version.
EryonStudio
Uses
Medical device explainer video
Medical device explainer video: from function to correct use
A medical device explainer video shows what your product does and how to use it: how it works, exploded view, instructions for use, training. For product managers, regulatory affairs and training managers, EryonStudio, Eryon's video studio in Lille, France, delivers a first version within a few days. Every line refers to the instructions for use, the intended purpose or its reference, with the exact passage.
The video at a glance
- Audience Users and prescribersPatients, clinicians, theatre teams or sales teams
- Suggested length One chapter per stepUsers find the step they need without rewatching everything
- First version Within a few daysUp to 60 seconds, in motion design, in the language you choose
- Delivered Film, script and sourcesThe justification file, ready for your regulatory affairs team
- Quote After the first versionYou judge it on screen before ordering the rest
The video accompanies the instructions for use: it never replaces them
One device, several videos
Depending on the audience and where it is shown, the same animation serves to explain, train or present, with the rules specific to each use.
-
A medical device explainer video
What the device does, for whom and how: from the overview to the internal mechanism, in the words of the instructions for use and the intended purpose. Nothing on screen suggests a use that the conformity assessment has not covered.
-
Exploded view animation of a device
Cap, needle cover, syringe, spring: in 3D animation, each part comes away, is named and returns to its place. The exploded view shows the inside of the finished product. A single-use prefilled auto-injector forms one product with its medicine: its video then follows medicine rules (marketing authorisation, SmPC and, for advertising, ANSM approval). Images commit you as much as text, and every diagram stays labelled as an illustration.
-
The instructional video for a medical device
The steps in the instructions for use, in order: prepare, use, remove, dispose of. The procedure is shown at the user's pace, and every warning in the instructions appears at the moment it matters.
-
The patient instructions video, alongside the paper version
For patients who use the device at home: the information in the instructions for use and the product's characteristics, in images and plain words, given after prescription or fitting. Without promotional claims, it is not classified as advertising by the ANSM, the French regulator.
-
Training clinicians to use the device
Demonstration of use, maintenance, reprocessing of the device: the video trains nurses, pharmacists or theatre teams. Consistent with the instructions for use and without claims about the product's advantages, it remains a correct-use tool.
-
The launch film, with its statements
To present the device to healthcare professionals: claimed intended purpose and performance, class, notified body number, statements legible on screen. It is an advertisement: we write it as such, ready for your review and, if the device requires it in France, for the ANSM authorisation.
A glucose sensor explained, with no brand
This film explains a device without selling it: its principle and its limits, in plain words, with no name or brand. For your product, the method is the same, starting from your instructions for use and your intended purpose.
- For
- An Eryon film, health information
- Audience
- People treated with insulin and their relatives
- Running time
- 3 min 31
- Justification
- 28 lines, 15 references, 103 exact passages
From launch to patient follow-up
A well-referenced animation can be reused at every stage of the device's life, from launch to updates of the instructions for use.
A launch: presenting the device to healthcare professionals, at congresses or on sales calls, with its mandatory statements.
Training: teaching clinicians to prepare, use, maintain and reprocess the device, in hospital or in the community.
A handover to the patient: the correct-use video, given after prescription or fitting, turns the instructions for use into images.
An update to the instructions for use: the film, cut step by step, is revised where the instructions change.
A new market: the video in that market's language, every line tied to that country's instructions for use, and local advertising rules checked at scoping.
Your instructions for use first, then the literature
For a device, the first sources are your own: instructions for use, intended purpose, labelling, then the scientific literature. Every line of the script is tied to them, with the page and the exact passage, before the first frame.
- 01
Scoping, in 30 minutes
Objective, audience, where the video will be shown, available references and regulatory points to watch.
- 02
The referenced script
Every line is tied to a reference, with its page and the exact passage that supports it.
- 03
The visuals
Motion design and medical animation, with AI assisting part of the production. Diagrams remain illustrations.
- 04
Checks and delivery
An automated check finds every passage, word for word, on the page cited; two independent AI-assisted audits then re-check a sample in the documents; your review committee, or your MLR review in a pharmaceutical company, approves the final version.
What you receive
The film comes with its broadcast files and the file that justifies it, ready for your approval process and, if the advertisement requires it in France, for the authorisation application to the ANSM.
The film and its broadcast files
Landscape for your website, YouTube and the training room; portrait, square or 4:5 for social media.
Subtitles and transcript
SRT file and full text: accessibility, viewing without sound and search visibility for the page that hosts the film.
The script and the justification file
Every line, its reference, its page and the exact passage, ready for your internal review.
The bibliographic references
The full list, in order of appearance, with links to the public sources.
The versions you need
Short excerpts, stills, a poster or slides, depending on your channels. Quoted with the final version.
Languages
The languages you choose: every translated line keeps its source and exact passage, and the rules of the country where the video is shown are checked at scoping.
Advertising, correct use and instructions: what the law says
In France, a video that promotes the prescription, sale or use of a device is an advertisement (Article L.5213-1 of the French Public Health Code): objective, with the notified body number (Article L.5213-2), and suggesting no use outside the intended purpose (Regulation (EU) 2017/745, Article 7). For the devices listed in the amended ministerial order of 24 September 2012, the ANSM authorises in advance advertising aimed at healthcare professionals and, to the public, advertising for dermal fillers (Article L.5213-4). To the public, a device covered by national health insurance can only be promoted if it is class I or IIa (Article L.5213-3). A correct-use video faithful to the instructions for use, without claims, is not advertising according to the ANSM, and no video replaces the instructions for use. We write within this framework; the decision to release it remains yours.
Frequently asked questions
Is a medical device video an advertisement?
Under French law, yes, as soon as it aims to promote the prescription, supply, sale or use of the device, whatever it is called (Article L.5213-1 of the French Public Health Code). It must then present the device objectively, suggest nothing outside its intended purpose and carry the statements its audience expects. The ANSM, however, excludes from advertising a training or correct-use video consistent with the instructions for use, without promotional claims, intended for the clinicians who handle the device or given to the patient who uses it.
Does the video need ANSM authorisation before release?
For a video shown in France, only if it is an advertisement for a device listed in the amended ministerial order of 24 September 2012 (Article L.5213-4 of the French Public Health Code). For the public, this list covers only dermal fillers. For healthcare professionals, it covers in particular implantable defibrillators and pacemakers, coronary and intracranial stents, breast implants, hip, knee, shoulder and ankle prostheses, intraocular lenses and surgical laser generators. Other advertisements are checked after release.
Can a video replace the instructions for use?
No. Implementing Regulation (EU) 2021/2226, as amended by Implementing Regulation (EU) 2025/1234, allows electronic rather than paper instructions for use for devices intended for professional users and for software. If it is reasonably foreseeable that lay persons will also use the device, their instructions stay on paper. Even in electronic form, the instructions exist in full as text; video files can only be added to them (Article 6). A patient instructions video therefore accompanies the instructions for use, without replacing them.
What are the 4 classes of medical devices?
Classes I, IIa, IIb and III, assigned according to the device's intended purpose and its inherent risks, under the rules in Annex VIII of Regulation (EU) 2017/745. For a video, the class matters twice. In France, an advertisement aimed at healthcare professionals lists it among its mandatory statements. To the public, a device covered by national health insurance can only be advertised if it is class I or IIa (Article L.5213-3 of the French Public Health Code and ministerial order of 21 December 2012).
Can the video go online or on social media?
Yes, depending on its status. In France, a correct-use video can sit in the non-promotional products section of your website, with no mention of reimbursement. An advertisement for healthcare professionals stays on pages reserved for them, with real access control when advertising to the public is prohibited. For the general public, the ANSM internet charter only allows promotion on an open social network, as a products page, if the operator can disable comments, sharing and likes.